Agfa Graphics today announced that Sheila Nysko, Director of Business Development and Kristof Dekeukelaere, :Dotrix Modular Sales Manager, will participate in the "Integration of Digital Solutions In-line with Conventional Print" session during Label Expo 2010.

In today's competitive marketplace brand owners are increasingly relying on packaging, POP and other in-store marketing applications to connect with consumers. Concurrently, digital printing technologies are addressing brand owners' marketing and supply chain requirements. Digital offers label printers the benefits of a streamlined workflow, elimination of costly make-ready film and plates, and a competitive edge in the marketplace. The "Integration of Digital Solutions In-line with Conventional Print" session during Label Expo 2010 will cover:

• How digital technology complements conventional

• What's possible with integrated solutions?

• How integrated solutions add value

Agfa's Sheila Nysko, a 20+ year graphic communications and packaging industry vet, will cover the business and financial benefits of digital printing technologies. Agfa's Kristof Dekeukelaere, also a longtime printing industry professional with over 15 years of industry experience, will discuss today's emerging digital printing options and the benefits of the technologies to converters and package printers. The "Integration of Digital Solutions In-line with Conventional Print" session will be moderated by Andy Thomas, Group Managing Editor of Labels & Labeling magazine and Labels & Labeling China. Mr. Thomas has been writing about the packaging and printing industry for 15 years, having previously edited British Printer and Packaging News magazines in the 1990s. Jesper Jorgensen, Global Sales Manager at Nipeter AS will also be a part of this panel discussion.

Label Expo brings together thought leaders, technology experts, label converters/printers, suppliers and brand owners to explore new technological and environmental developments. For information about Label Expo 2010 visit http://www.labelexpo-americas.com/