This is not a calendar Ceci n'est pas un calendrier. That is the title of the 2017 Agfa Graphics calendar. With a nod to Ceci n’est pas une pipe (This is not a pipe), the famous painting by Belgian painter René Magritte, it expresses how what you see is not always what you get. Or in this case, what you get is more than what you would think at first...
Calendars have planned obsolescence: their shelf life is limited to twelve months. Their days are literally numbered. As the year wanes, so does a calendar’s usefulness. Calendars are good at counting, not at recounting. They live by the numbers and forget the word or the image. They dutifully chronicle the steady march of time but they lack imagination.
Not this one. Ceci n’est pas un calendrier.
This Agfa Graphics calendar is meant to outlive 2017. It is an object of fascination: an exclusive combination of timeless aesthetics and modern printing technology. Every single page of this calendar is a unique work of art, made by a renowned artist. In addition, each of the twelve months showcases a visual that was made using a different artistic technique.
Agfa Graphics translated those creative images onto paper. The result is a thing of beauty and a joy forever. Because these printed masterpieces are yours to have and to hold. You can cut them out of the calendar and frame them. Start your own gallery with a dozen works of art, courtesy of Agfa Graphics.