Global business, LifeArt has considered the total life cycle of the coffin in its development of the first truly personalised and affordable cremation coffin, that will only reduce in price as its volume increases. The coffin has been engineered to surpass all weight bearing standards, it’s handles, unlike MDF or Particle Board coffins, are weight bearing and it’s a great light weight alternative, making it much easier to carry.
Their enviroboard coffins are printed directly onto the board that envelopes the cardboard engineered coffin. This board acts as a template, that allows the families to have any graphic of their choice printed in high quality onto the coffin. LifeArt worked closely with Agfa Graphics to test various inks for the enviroboard and developed colour management profiles for the printing of designs on the Agfa Jeti Mira LED and Agfa Jeti Tauro LED at their Belgium Head Office. An Agfa Jeti Mira LED wide format press was subsequently installed into the new LifeArt Gloucester facility and all artwork is preflight and colour matched by the Agfa Asanti workflow.
Simon Rothwell, UK MD for LifeArt explains: “We have already set up partnerships with print groups in Europe and are looking for print groups to partner in the UK. They have all the skills needed to produce our cardboard coffins and many will have the equipment too. Essentially LifeArt provide their supply chain, technology and market access and the print partner would print, cut, wrap, glue and assemble the coffin for local supply. That’s the future, we don’t want to be transporting empty boxes. The environment is core to everything we do, so it needs local supply. We are seeking print groups with the right skillset, mindset and capacity.”
Mike concludes that there are no globally branded coffins in the market today and he is committed to make LifeArt the coffin brand that everyone will know and trust in the future. Get in touch with LifeArt if you think this is the future for your business.
lifeart.com or simonr@lifeart.com