Anchoring on the promising wave of new technologies, Belgian graphic design agency Picking relies on Agfa Graphics’ cloud to streamline its prepress workflows. “By opting for Apogee Cloud, we’re not only implementing our new corporate strategy, we’re also offering clients a high-quality, agile service,” managing director Laurent Broze explains.

A partner of Daneels Graphic Group and specialist in design, print, interactive communication and logistics, Picking has set a clear target: to deliver high-quality prints with an extra dimension through innovation and state-of-the-art digital techniques. Its recently renovated headquarters – another manifestation of the new strategy – radiates ‘graphics’, ‘web technology’ and ‘augmented reality’. “We’ve also launched a new website, perfectly reflecting our dynamic nature,” Laurent Broze adds.

What’s most remarkable about Apogee Cloud is that the entire system is running in Agfa Graphics’ cloud, which is hosted by two Agfa-owned, ISO-certified mirrored data centers. “This cloud-based way of working lets us improve efficiency and flexibility,” Laurent Broze continues. “It’s a completely trouble-free solution: all data are managed by a secure, high-quality infrastructure and Agfa Graphics experts who monitor the system 24/7, proactively addressing any potential issues.”

Rising to the challenge of innovation

Graphics competence center Picking has been using Apogee Cloud since late 2015. “It only took a couple of weeks to implement the software,” Laurent Broze remembers. “Now, the entire prepress department benefits from it and is gradually integrating our services and programs.”

So far, Laurent Broze and the team at Picking are very satisfied with Apogee Cloud and Agfa Graphics’ service. Laurent Broze: “Agfa Graphics offers this incredible, reliable tool that allows my team to focus more on their essential printing tasks. That means we have more time and skills available to invest in our corporate strategy and innovation.”