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News  | Agfa Graphics, Mortsel, BELGIUM  | 11 December 2017

Agfa Graphics 2018 VIP Calendar Embodies Print

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True to tradition, Agfa Graphics created a state-of-the-art printed calendar for its VIP customers. The 2018 calendar hinges around our tagline ‘We Embody Print’ and combines versatile design with a sensory experience and supreme print quality.

Versatile design – To have and to hold

The Agfa Graphics VIP calendar overrules the classic interpretation of a calendar. Thanks to its adaptable design it can be displayed on a coffee table as an art book, admired as a decorative object as it unfolds like a glorious star, or put on the wall as a practical timekeeper. The recto side features people of different ages, gender and color in a vivid yearlong fresco, emphasizing our tagline ‘We Embody Print’. The verso offers 365 checkboxes to allow one to keep track of time.

Sensory experience – The power of print

Like its predecessors, the 2018 edition of the Agfa Graphics calendar is a fine sample of and a real tribute to the power of print. For its creation, we used state-of-the-art prepress solutions, including our Apogee workflow software, Energy Elite Eco printing plates, and an Avalon platesetter.

Supreme print quality was supplemented by a variety of environmentally-friendly paper textures as well as stunning enhancement techniques – including hot foil stamping, varnish printing, and embossing. The combination of all elements yields a unique printed product that evokes sensations in its own right. Printing as art.

Creation & concept

RegularSwitch is a multi-cultural design agency based in Brazil (São Paulo) and France (Paris/Lyon), founded by a French artistic director and software engineer. Their work is at the crossroads between analog and digital, where traditional graphic design and new multimedia communications meet.

Print coordination, printing & finishing

Located just outside Paris, STIPA, a printing company at the forefront of innovation, is a leader in the most advanced H-UV technology, offering the full range of graphic products and services.

Production notes

All prepress work for this calendar was done using Agfa Graphics’ Apogee workflow software. Energy Elite Eco digital thermal plates were imaged on Avalon N8 platesetters with CristalRaster screening technology, and printed on a Komori H-UV LED press.

The calendar was printed on a selection of high-quality, environmentally-friendly ECF-labeled and FSC-certified papers and boards that are produced by Fedrigoni.


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