Azura and the modern printer

by Gareth Ward, Industry Specialist and Editor PRINT BUSINESS

Today’s commercial sheetfed printer is under pressure from all directions. There is falling demand for his services as customers find alternative ways to deliver messages to their customer base, which combined with over capacity in the sector, adds up to pressure on margins. The demand is for ever shorter print runs and faster turnarounds, putting pressure on the production workflows he has in place. There is pressure from legislation to cut waste and carbon generation, and pressure to achieve ever greater efficiencies.

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